For Agencies & Brand Teams

Your production
team is talented.
Now make them
unstoppable.

The first structured training platform built entirely for advertising producers — designed for agencies and brand marketing teams who want to develop their people, standardize craft, and stop leaving production quality to chance.

No commitment required · Custom proposal in 48 hours

The Problem

Great agencies hire great producers.
But who actually trains them?

Most production knowledge lives in the heads of your most senior people — passed down informally, inconsistently, or not at all. Junior producers learn by trial and error. Mid-level producers plateau because no structured path exists. And when your best people leave, so does everything they knew.

"Most production knowledge in agencies lives in people's heads — passed down informally, at the cost of your most experienced people's time and attention."

The result: costly mistakes, inconsistent execution, and a revolving door of production talent you spend years developing only to watch walk out. Producer U was built to fix that — not by replacing your senior producers, but by giving every producer on your team the structured foundation they need.

The Solution

A professional training platform built by producers, for producers.

Every course is taught by award-winning producers still active in the industry — people who have actually done the work at BBDO, Ogilvy, TBWA, and The Martin Agency, on productions for Nike, Apple, Google, and Amazon.

What your team gets

For the producers on your team

  • Expert-led video courses across video, experiential, digital & interactive production
  • Downloadable frameworks, budgeting templates, and production checklists — ready to use immediately
  • A structured Level 1 curriculum covering everything a working agency producer needs to know
  • Digital certificates of completion for each course, shareable on LinkedIn
  • Access to the Producer U community for peer connection, support, and mentorship
What you get as the buyer

For you as the decision-maker

  • A scalable onboarding track for new and junior producers — stop recreating the wheel with every hire
  • A shared production language across your team — everyone working from the same fundamentals
  • A development benefit your people will actually notice and value
  • Custom team packages and enterprise pricing built for your headcount and structure
  • Constantly updated curriculum that keeps pace as the industry evolves
Who's Teaching

Taught by producers still working at the highest level.

Your team won't be learning theory. They'll learn from the people who've produced for the biggest brands in the world — and are still doing it today.

Jen Dark
Head of Integrated Production

25+ years leading cross-disciplinary production teams and delivering award-winning campaigns across every medium. Built and scaled production departments for top agencies.

TV Digital Experiential Branded Content
Terry Kavanagh
Senior Producer, Omnicom Production

30+ years producing award-winning broadcast and digital content. Holds roles at TBWA\Canada, BBDO, Ogilvy, JWT, Young & Rubicam, and MacLaren McCann.

Visa Ford RBC Molson PepsiCo
Kim Zaninovich
VP Executive Producer, The Martin Agency

Career spanning Buena Vista Pictures, 20th Century Fox, and E! Entertainment. Now leading interdisciplinary teams delivering award-winning campaigns.

Broadcast Digital Experiential
Elliot Feld
Director & Producer

Digital work has generated over 1 billion YouTube views. Produces high-end branded content across multiple platforms for top global brands.

Apple Google Coca-Cola Facebook
Kevin Saffer
Executive Producer & Co-Founder, The Deli

20+ years in film, television, and advertising. Produces high-end commercials and cutting-edge brand experiences for major international brands.

Amazon Google McDonald's
Erin Ruth Clare
Senior Event Director & Producer

Bilingual producer with extensive experience leading large-scale experiential marketing and global events with precision and creative impact.

Nike Ferrari Coca-Cola FIFA
Plus our Board of Advisors — senior leaders from The Martin Agency, adam&eveDDB London, Addition (R/GA), Stink Studios, Blink Productions, and more.
The Curriculum

What's in the Level 1 program.

Five complete modules covering every discipline a working agency producer needs. Self-paced, built around a real workload.

INTRO
Introduction to Agency Producing at Producer U
Platform orientation, how to use Producer U as an individual or team, the Producer U mindset, and what's ahead across the full curriculum.
1h Estimated
MOD 1
Overview of Agency Producing
The full advertising landscape — agency structure, the producer's role, integrated campaigns, budgeting basics, contracts, talent & unions, vendor and client relationship management.
2h Estimated
MOD 2
Video Producing — Level 1
End-to-end video production: planning & quoting, scheduling, budgeting, insurance & unions, pre-production, PPMs, shoot days, post-production, and final delivery.
2h Estimated
MOD 3
Experiential & Event Producing — Level 1
Live activations and brand experiences: scoping & R&D, planning & quoting, key vendors, venues, unions, safety, budgeting, the PPM, event execution, and post-event wrap.
2h Estimated
MOD 4
Digital & Interactive Producing
Digital-first projects: client consultation, project planning, UX & development workflows, testing, launch, and closing — covering apps, websites, AR/VR, and interactive content.
1.5h Estimated
6–8 hours total. Self-paced — most producers complete Level 1 in 2–3 weeks alongside their regular workload. Includes downloadable templates, budgeting tools, and production checklists. Digital certificate upon completion.
Pricing & Packages

Custom pricing for teams of every size.

Individual enrollment starts at $1,499. Team packages are built around your headcount, structure, and goals — with a proposal in 48 hours.

Individual Enrollment
$1,499
per producer · limited-time beta price
What's included
  • 12-month access to the full Level 1 program
  • All 4 production discipline modules
  • Downloadable templates & frameworks
  • Producer U community access
  • Digital certificate of completion
  • 14-day money-back guarantee
Enroll as an Individual
Team & Enterprise
Custom
volume pricing · dedicated support
Everything in Individual, plus
  • Volume-based pricing for your team size
  • Team management & completion tracking
  • Dedicated onboarding support
  • Custom implementation for your workflow
  • Enterprise-level resources & templates
  • Proposal delivered within 48 hours
Request a Team Proposal
Get Your Proposal

Tell us about your team.
We'll handle the rest.

Fill in your details and we'll put together a custom proposal for your team within 48 hours. No commitment, no sales pressure — just a clear picture of what Producer U looks like for your specific situation.

  • Custom pricing based on your team size and structure
  • A clear breakdown of what's included and how rollout works
  • Response within 48 business hours
  • No obligation — cancel the conversation any time
Common Questions

Questions from production and L&D leaders.

The questions we hear most often from Heads of Production, VPs of Creative, and L&D decision-makers.

Won't my senior producers just train the juniors themselves?

They already are — inconsistently, between jobs, at the cost of their own time and attention. Producer U gives your whole team the same structured foundation so your senior people can focus on the work that needs them most.

Is this relevant to how our agency actually works?

Every course is taught by working producers with agency backgrounds — not academics. The curriculum covers real standards across video, digital, experiential, and integrated campaigns. If your producers work on any of these, this is relevant.

How much time does it take?

Modules are 1–2 hours each. The full Level 1 program is approximately 6–8 hours total, self-paced. Most producers complete it in 2–3 weeks alongside their regular workload — no disruption to active productions.

Can we use this as part of formal onboarding?

Yes, and many teams do. Producer U Level 1 makes a strong addition to any new hire onboarding track for producers, account producers, or anyone who works closely with the production team.

What does team implementation actually look like?

We work with you to set up team access, track completion progress, and provide resources to support your rollout. We want to be a training partner, not just a platform login.

What's the business case for production training?

One poorly managed production — a mismanaged budget, a botched shoot day, a preventable client escalation — can cost more than a year of structured training for your entire production team. The ROI is real.

Get Started

Ready to invest in
your production team?

Let's build a custom proposal for your team. No commitment required. Just a conversation about what your team needs and how Producer U can help.

No commitment required · Custom proposal in 48 hours · Questions? Email us directly